About the founder
Hi, I'm Aly founder of beNourished.
The founder
From journalist
to kitchen.
I didn't train as a chef and I definitely didn't imagine launching a wellness food brand here in my home town of Belfast.
A journalist by trade; over the last two decades a love of good food & cooking has woven itself into the tapestry of my life.
From feeding those I love, to sharing meals with friends and owning a beautiful bistro in the south of France — food, it's ability to unite & nourish body and soul has played a central role in who I've become as a human.
In France I learnt on the job… some might say the hard way!
These five years taught me that the best meals aren't complicated or fancy, instead they use great ingredients that are transformed with intention. This is when the magic happens; when your customer takes that first bite, closes their eyes and thinks,
"Waow, I needed that."
Why beNourished was born
Real food
for real life.
Like you, over the years, my life has become fuller, busier… and noisier. I am a lone-parent to three girls, endlessly juggling everyone's needs.
A home full of wonderful neurodiverse girls I became increasingly interested in how real food improves our daily experience; how it can help us manage & flourish in a society saturated with food that is essentially addictive and health-diminishing.
My question became, "How can I feed myself and my girls food that tastes incredible but doesn't leave us feeling sluggish, running to the loo, starving an hour later, or living off beige carbs by Sunday?" And so beNourished was born.
I want to create the kind of food I am looking for myself: comforting, generous, flavour-packed meals that feel a bit indulgent, but are also balanced, protein-rich, gut-friendly, and made with real ingredients.
Our weekend boxes came from the real life experience of me and my mates:
By Friday, we are tired.
We want the takeaway.
We want something easy.
But not the guilt of feeding our loved ones nutritionless fast-food and the aftermath of bloating and discomfort.
beNourished is the answer: our Friday night luxury-style takeaway food with a healthier twist & restorative Sunday meals offer tasty premium comfort food that still leaves you feeling human on Monday morning.
At its heart, beNourished isn't about perfection or "clean eating."
It's about real food for real life.
Good ingredients.
Big flavours.
A bit of comfort.
A lot of balance.
And making people your love feel cared for through food.
Aly McElroy
Ready to taste it for yourself?
Browse this week's menu and order before Tuesday midnight.